brand development and website design
The creative challenge was to design a sophisticated brand identity and website for a seasoned stylist without a graphic identity nor online marketing presence. His in-home salon served as inspiration in the development of his brand taking cues from the textures, hues and the interior design of his existing space. The objective to increase sales 30% over the course of a year was achieved by creating a subtly dynamic visual style, launching a new site and offering some additional styling products.